What 'ready' means for roofers
Roof work often follows a clear public event. We read these records each day, score them for fit and freshness, and say why each one matters.
The free Snapshot shows "not covered yet" where we don't have data.
- Hail or high wind reported: storms often damage roofs and gutters. Source: National Weather Service alerts and NOAA storm reports.
- Home sold: new owners often act on inspection notes, including the roof. Source: state and county deed records.
- Roof or exterior permit filed: a nearby permit can show work starting on the block. Source: city and county permit records.
- Past storm history: older storm records help us rate how likely an area is to need work. Source: NOAA Storm Events data.
How outreach works
Homeowners get mail and ads, never cold calls or texts. Automated calls and texts need prior express written consent, and we don't use them on cold leads.
After a storm, that means a postcard to homes in the affected area and ads shown to people there. Commercial building owners and managers can also get an email that follows CAN-SPAM.
Every lead is checked against your customers and do-not-contact list first.
What you get with each lead
A score from 0 to 100, the reason it's ready, its source and pull date, and a suggested postcard line. Each lead is yours alone, never shared or resold.
Real-time alerts on Growth and up help you reach a storm area while it's still fresh.